Monthly Archives: September 2011

Icecream advert with Obama and White House design.

4 food ads that make me think | Murray Lloyd Photography

Imagine one of our “down on the farm” organic producers making this ad? Would you trust where the food is coming from?

What – so the chicken is so full of hormones it sucks up to the mustard?

This may seem clever, but in a documentary I saw recently (Jiro Dreams Of Sushi), the Michelen starred chef was pointing to the worldwide proliferation of sushi  being cause of the steady decline of tuna fisheries.

Hmm…I’m thinking John Key would be a vanilla Trumpet.

New Zealand chef Rex Morgan at cooking class at Wellington's city market.

Rex Morgan – Meats at the Market | Murray Lloyd Photography

Venison Carpaccio, sirloin steak and lamb pie were all on the menu at Wellington’s City Market on Sunday morning. Chef Rex Morgan of Boulcott Street Bistro presented the “Meat your Maker” class in front of 20 eager participants who paid $50 for the one and a half hour cooking demonstration. Slamming the venison flat with both pot and hammer seemed to alleviate Morgan’s frustration of the early morning wake up due to the introduction of daylight saving.

Rex Morgan at City Market

The venison came from Premium Game Meats in Blenheim ( Morgan thinks  “the shooter” might have come from near Picton). After stressing how scale is important to food presentation, Morgan married the venison with a red pepper mayonnaise, micro greens, olive oil and parmigiano reggiano.

Next to hit the gleaming Gaggenau bench top was a large slab of beef sirloin.

Looking to Italy for inspiration, Florentine steak was next item on the menu. Marinated with lemon and herbs for three days, the finished steak arrived juicy, flavoursome and with mouth filling texture. The sirloin was supplied by Silver Fern Farms in Hawkes Bay.

Florintine Steak by Rex Morgan

Rex Morgan is one of New Zealand’s Beef and Lamb Platinum Ambassadors, and it was appropriate for the next dish to feature New Zealand’s woolly food hero. Watched by the class and numerous unofficial market goers, Morgan combined an Alain Ducasse styled pastry top with a very tasty and colourful lamb, tomato and pea filling.

The pies baked, and guests sipped on the wine of the day, a 2009 Jackson Estate Vintage Widow Pinot Noir from Marlborough while Morgan assembled his knife sharpening kit. Use of oilstone and steel was demonstrated including the useful tip – replace the steel with the bottom of a ceramic bowl if this tool is absent.

The class ended on a poignant note when one of the guests praised Morgan’s recipes for being ideal for one person – her kids had long left home and her husband had passed away recently – soul food indeed.

Homemade seville orange marmalade, organic Purebread toast and organic fairtrade Hummingbird coffee

Seville oranges in New Zealand | Murray Lloyd Photography

The scent of Andalucía, described as bitter and lumpy arrived in my studio recently. Hard to source in New Zealand, it was a surprise to find the Seville oranges had originated from an orchard in Whenuapai.

Jennifer and Roy Taylor, who in the past made jams and chutneys under the Forgotten Fruits label, now deal exclusively with 65 Seville orange trees. Regarded as THE marmalade orange (do not eat!), the Seville oranges are named as such because there are thousands of these trees lining the ‘calles’ of this beautiful Spanish city.

Encouraged to make marmalade (for the first time) I hauled out Jane Grigson’s recipe for whole orange marmalade. It all seemed straight forward until I got to the line “boil vigorously for 10 minutes”. Great I thought – it will be done before dinner. Wrong. It was after 10pm before the jars were being filled.

Homemade seville orange marmalade

However the dark, flavoursome brew spread on the next morning’s toast made the effort well worthwhile.

Homemade seville orange marmalade, organic Purebread toast and organic fairtrade Hummingbird coffee

To place an order email Jennifer and Roy at or try your luck on Trademe when the oranges are in season around September each year.