You may have seen the Lawsons True Earth label around town, especially as they distribute carrots, onions, blueberries and pumpkin all over the North Island in plentiful quantity. Situated in Hawkes Bay next to the Gimblett gravels (as branded by the wine industry)  Scott and Vicki have farmed the 100 hectare block organically since 1992.

It seems they have brought organic fresh veges and blueberries very much into the mainstream as the produce can not only be found in the organic supply chain but also in foodie destinations (Moore Wilsons etc) and regular supermarkets.

However you won't see their organic potatoes as the pest psyllid has made it uneconomic to grow them unless dealt with in a non organic way. This is a big loss but really lives up to the the name True Earth.