Promoting NZ Beef and Lamb | Murray Lloyd Photography

A graphic design exhibit titled Food for Thought caught my eye at Massey’s Exposure exhibition in Wellington. Created by Grga Calic, the posters  were a refreshing take on the existing campaign which uses Olympic sports women from New Zealand to encourage young women to eat more red meat. He says the campaign aims at putting glamour back into red meat and focusing on the physiological rather than the physical – brains over brawn.

Massey exhibit by Grya Caric

Massey exhibit by Grya Caric

Massey exhibit by Grya Calic

Massey exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Massey Exhibit by Grya Calic

Although aimed at young women I am sure a wider demographic can identify with improved decision-making and not losing the car keys

The Exposure (now called Blow) exhibition is well worth looking around and is on each year in November . These images have been published with permission from Grga Calic and he can be contacted on 027 3084320 or at grga_nz@yahoo.com